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Watch All The 2015 Automotive Super Bowl Commercials Here

Jan 30, 2015 - 4:04 PM - by

Auto companies are big players when it comes to football’s big game.

Brands love to roll out expensive advertising campaigns, as the Super Bowl gets a massive amount of viewers. Exactly how many? Last year, the NFL’s big game became the most-watched television event in U.S. history with 111.5 million viewers tuning in.

Oddly enough though, many automakers opted out of this year’s game despite the record-setting views last year.
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Audi Not Advertising During 2015 Super Bowl

Jan 20, 2015 - 1:19 PM - by

Audi is the latest automaker to announce its intentions to not run a commercial during this year’s Super Bowl.

For the first time in seven years the German luxury automaker won’t advertise during the big game. 'While the NFL remains an important platform for reaching our consumers, we won’t be investing in the game this year,' an Audi spokesman told Automotive News. Ford, Lincoln, Volkswagen and Jaguar have also announced that they will not advertise during football’s biggest game this year.
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2016 Audi R8 Set for Geneva Reveal

Jan 19, 2015 - 9:52 AM - by

Audi is bringing the next generation of its R8 supercar to the upcoming 2015 Geneva Motor Show.

Alongside the gas-powered R8, Audi is also expected to unveil the production version of the R8 e-tron, an all-electric variant of the R8.

Audi’s updated supercar will ride on a new platform that also underpins the Lambroghini Huracan. Aluminum and carbon fiber will be used throughout the new R8 to make sure that it cuts weight, while it is likely to be wider than the current car based on the Huracan being much wider than today’s R8.
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