"Ferrari plays in it's own box." Marchionne

[willyjp]

Interesting piece from the Maseratinet.....per Sergio: "Maserati has the DNA to compete with these marques." Mentions Porsche & Bentley. Probably considers Audi beneath notice

http://www.maseratinet.com/NEWS/Press/challenge.aspx

Sorta makes you wonder where he mentally pigeonholes Lamborghini? But no question he's got his eyes on the VW Group market entries.

[zondar]

"We won't dilute Brand F (except via peripheral merchandising - that's a gravy train that will never end, right!?), we'll dilute Brand M instead!" ;-)