Report: Audi Gets Its Sexy Back, Names Justin Timberlake Brand Ambassador

[Administrator]

Who better to get across Audi's "new luxury" message and help promote the youth-targeted A1 premium subcompact than Justin Timberlake. Audi has just announced that the pop star and aspiring actor has been named the luxury German automaker's official brand ambassador.

In particular, JT will help with an extensive marketing plan that Audi will unveil over the next several months to help promote its new A1 premium subcompact, which will debut at the Geneva Auto Show in March.

"As a superstar he appeals to a young target audience that we're particularly intent on exciting about the compact and efficient A1," said Audi board member Peter Schwarzenbauer. And the fact that JT's image is as clean as it was when he as a mousketeer doesn't hurt either.

This news also seems to potentially contradict a story we just published, stating that the A1 will not be offered in North America. While JT's popularity is certainly global, it would seem silly for Audi to not use the superstar's talent and influence in a market where he is best known.

More: Report: Audi Gets Its Sexy Back, Names Justin Timberlake Brand Ambassador on AutoGuide.com

[AnOutsider]

haha, well-played?

[smoothy]

I wonder how much this will cost Audi, they probably could have signed Tiger for cheap

[harrison]

Tiger would have made a clean get-away were he in an R 8 !! A good reason to own an R 8, just for emergencies if anything. Tiger, how could you be so stupid ???