Illuminated Floor Mats Unveiled at SEMA… by Audi?

[AutoGuide.com]

Amidst all the crazy products being introduced at the annual Specialty Equipment Manufacturers Association (SEMA) Show, it's not at all surprising to see a company offering illuminated floor mats. What is surprising is when that company is Audi.

We've become accustomed to illuminated door sills, but these just seem a bit too tacky for Audi's standards. Then again, maybe they'll also grow on us.

One of the may new After Sales components offered by Audi, the floor mats use LED lights and owners will be able to pick the colors, materials and graphics on the mats.

More: Illuminated Floor Mats Unveiled at SEMA… by Audi? on AutoGuide.com

[NVRL8R8]

Hmm, not quite sure how I feel about these...... but they're kinda cool.

[AnOutsider]

Not sure I'd go for them, but I will take some rubbers for the R8 (had to get something off ebay, which works well, but doesn't stay in place)