This price of $100K is consistent with my earlier post:
Recession dings R8's
The price of exotic cars has dropped $25K - $30K. The MSRP of a base 2008 R8 was $120K-$130K. Forget those additional dealer markups. Deduct the ding done by the recession and you get the current value of $100K.
The real question is, does this dent in the value of 2008 R8's continue for the life of the car in the used car market or does it ever have a chance to recuperate? I don't think so. Unlike real estate or even stocks, cars are a depreciating asset and once it suffers a loss there is no comeback.
This makes the 2008 R8, and maybe even the 2009 models, a unique blip in the price structure of used cars. They will always be underpriced compared to 2010 models and beyond, separated by that $25K-$30K gap.
I can't think of any time this has ever happened before in the Ferrari or Lamborghini world. But it is happening to the R8 as well as the Ferrari 360 and F430 and the Lambo Gallardo and Murci.
This is a unique time to buy a used R8, 360, F430, Gallardo or Murci for an all time low price. This opens up the world of exotics to an entire new group of price sensitive buyers who would have never ventured into the realm of exotics before this opportunity.
Does this downgrading of target buyers dilute the brand. Is the prestige of owning a high priced exotic no longer an honor for the super rich?
I have cross referenced this reply on my original post.