This is a subject that I'm sure will bring a few moans and groans ... but I'm sure it is something many of us are wondering about ... and more importantly are wondering how it is formed ... the structure of it ... and how you maintain position on it ... and how far down it you might slip if you don't jump through the required hoops!
In all honesty I don't expect Audi to come up with a definitive explanation that they will publicly state until after the Jan 12 deadline ... and I suspect they will claim all customers must have paid the additional deposit to maintain their position on the waiting list ... maintaining that any customer with an initial holding deposit ... around, lets say, £1,500 ... who doesn’t increase it to the minimum of £10,000 will slip down the waiting list and not get their car built until all customer cars have been built for those that did stump up the full £10,000 deposit.
It seems to be fairly common knowledge that Audi are only producing 400 cars for the UK market (about another 50 will be press and specialist fleet cars) ... interestingly the numbered copies of the customer order pack stops at 500, although significantly more customer packs than that will be produced and despatched by early January ... which means that in a way Audi have effectively oversold the initial UK allocation ... something I expect them to do in all countries they sell the R8 in ... in order to explain this here goes with some more of my lateral thinking, some facts and figures, and some more figures just plucked out of the air - which are the percentages in the following paragraph ... until I throw in another number at the end! …
Using the UK market as the example ... Audi have a list of the first 500 customers who put in an initial deposit to show genuine interest and as of the end of November, Audi have a follow on list with another 400+ names of customers who put down their holding deposit after the initial 500 lucky ones to get a numbered book in the customer pack ... so around 950 UK customers (or potential customers) maybe give or take 50, depending on how many additional customers put down their names after the end of November ... will have had customer packs by the first week in January ... I think it is highly likely that Audi will secure at least 400 deposits out of those 900+ people who have expressed serious interest ... even working on a list of 900 names, if 25% drop out after getting their customer pack and seeing the actual price/performance/options ... and another 33% drop out as they are not prepared to increase their deposit to £10,000 ... that would still leave 450 people at the top of the list … increase the first figure to 33% and leave the second figure at 33% and you still get 400 people at the top … I suspect the actual list to have gone well over the 900 mark after reading between the lines of an e-mail I saw, which would only make the number of people staying on the list grow even more ... if you imagine the number of people on the overall list grew to 1,000 you would get 500 using the first pair of percentages above, then 448 using the second pair of percentages, even if you made the percentages 40% and 33% you’d still end up with 402 names at the top of the list.
Whether the manner in which Audi are handling the waiting list is right is not the point I am raising here ... instead I’m just trying to point out some figures to give people something to think about ... I know Audi could have handled things better than they have done ... but I know I like the R8 enough to take a risk on the final product (that I will hopefully get to drive sometime in the second half of 2007) being something that I will actually enjoy ... however, if the motoring press love it, but I don’t ... I can always sell it! ... with good press on it, I shouldn't lose much, if anything, on it ... however, I severely doubt I will be selling it anytime soon after I get it ... the engine alone will, imho, make it worth having![]()


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... I'll have to go read the e-mail again then ... however, it seems my imaginairy thought ... was not wrong ...





