Production numbers are up!!!

[L3MAN]

Extract from "Fortitude" web site, states that production will be 20 cars per day and not 14 as previously stated.

Good news for the waiting lists then ?

Also average age of purchaser 40 - 49 , phew just qualify !!!!


Market

The car market's most discerning segment
Audi is entering the most discerning segment of the car market with the R8. It is served by only few, highly prestigious manufacturers vying for the attention of affluent, highly sophisticated customers. The R8, with its characteristic design and technological expertise, coupled of course with the sports and commercial success of the Audi brand, is destined for pride of place in this field of competitors.

Sports cars are the most emotionally charged way of getting from A to B. More programmatically than any other type of vehicle, they elevate the driving experience to an end in itself and heighten awareness of the exhilarating side of mobility. And they are not afraid to display their credentials openly: with their sporty, expressive design, sports cars are also always a statement aimed at the world around them.

Purchases with the character of rewards
The reasons why someone buys a sports car are therefore always in the realm of the emotional. Acquiring such a car is often a person's means of rewarding themselves, or is the fulfilment of the dreams of their youth. The main age group for buyers of sports cars is accordingly those aged 40 to 49. The proportion of male customers is exceptionally high, at more than 95 percent – though women play a major part in the decision-making process. 90 percent of the target group own two or more vehicles.

The Audi R8 is positioned in the market segment of classic sports cars. Below it there are the small sports cars, of which the Audi TT is a very successful example, and above it the super sports cars. Sales in the Audi R8's segment have been slightly over 40,000 units in recent years, with a slight upward tendency. The sports car market is, however, driven to a very high degree by the supply end: new models stimulate the entire market.



Supreme performance plus practical utility
The market is moreover very heterogeneous. It ranges from uncompromising driving machines offering very limited everyday practicality to comfort-oriented Gran Turismo vehicles, and the demographics of their buyers are correspondingly disparate. The Audi R8, on the other hand, combines superlatively dynamic performance with high practical utility and appeals to both customer groups.

A portion of R8 buyers are expected to be loyal Audi customers who already drive a high-class model of the brand with the four rings. The majority will, however, be conquests, mainly from other makes of sports car.

With its basic price of EUR 104,400, the Audi R8 is positioned very competitively considering its technological standards, road performance, very high quality and specification. The production shop at Neckarsulm is geared up for building a total of 20 cars a day. The most important sales markets for the R8 will be Germany, the USA and Great Britain.

The equipment, data and prices stated here refer to the model range offered for sale in Germany. Subject to amendment; errors and omissions excepted.

[Kreso]

Audi will build about 6000 R8s in SECOND production year(2008).
No more then that I am affraid...

[Guilty]

Extract from "Fortitude" web site, states that production will be 20 cars per day and not 14 as previously stated.

Good news for the waiting lists then ?

Also average age of purchaser 40 - 49 , phew just qualify !!!!

Hmmm, maybe I'm in the lower range of the buyers' age. I'm 29

[Lemme]

Hmmm, maybe I'm in the lower range of the buyers' age. I'm 29

Please tell us your get rich quick scheme. Maybe say it in Dutch so only I can understand it.
Luckely my dad bought one. Better go thank him again for reaching his midlife crisis.

[Guilty]

Please tell us your get rich quick scheme. Maybe say it in Dutch so only I can understand it.
Luckely my dad bought one. Better go thank him again for reaching his midlife crisis.

Haha, grappig! Dag zuiderbuur. Hoe oud is je vader?

Hard werken, toevallig goede timing en slimmer zijn dan de rest. Die combinatie zo'n beetje.


In english:

Haha, funny! Hello Neighbour from the south. How old is your father?

Hard work, accidental good timing, to be smarter than the rest. More or less this combination.

[Lemme]

Haha, grappig! Dag zuiderbuur. Hoe oud is je vader?

Hard werken, toevallig goede timing en slimmer zijn dan de rest. Die combinatie zo'n beetje.


In english:

Haha, funny! Hello Neighbour from the south. How old is your father?

Hard work, accidental good timing, to be smarter than the rest. More or less this combination.

My dad is turning 52 this year. He doesn't even like sports cars very much (if not at all). He only bought this one because it is an Audi (we have an A4 avant 2.0T S-line and a 4.2 A8 so my father is quite fond of Audi) and because he feels that he is now still at an age where he doesn't look stupid when he has one. You can't drive a sportscar when your 60 he says. Off course, I agreed with everything he said!
Luckely, I have this forum to keep me updated so I can provide him with the latest info on what to buy (e.g. He changed his seat from Mustang brown to Light grey because of the info kreso gave me on that subject - thanks again!).

[sticky]

Hmmm, maybe I'm in the lower range of the buyers' age. I'm 29

Hah, I'm even younger Won't say how old, the old men might have a heart attack.

[cooperr8]

same here im 24

[Guilty]

Hah, I'm even younger Won't say how old, the old men might have a heart attack.

Nice I was buying my S3 when I was 21, that was the same story.

[Guilty]

same here im 24

I'm curious, what do you do for a living?