Truth vs Joy

[desperado]

“Truth” vs. “Joy.” A tale of two car companies.
http://www.autoextremist.com/current...extremist.html

I think you'll enjoy this "High Octane Truth".

[kthacher]

That article nails it. And then there is the companion piece.

http://www.autoextremist.com/on-the-table1/

[desperado]

That article nails it. And then there is the companion piece.

http://www.autoextremist.com/on-the-table1/

Ooohhh, I really liked that! I'm going for a drive RIGHT NOW! .....

[Fashion Cat]

At once beautiful and purposeful, the design of the R8 is best experienced while coming at you on the road. It’s then that you become mesmerized by its unmistakable presence, and it’s with this machine that the distinctive Audi design language is most dramatically expressed.

But any thoughts of its elegantly drawn exterior are immediately eclipsed when you fire up its 4.2-liter, direct-injected, 420HP V8, because when you do that, it changes everything. All of a sudden it’s not about the numbers, or the image statement it’s making for the company. Instead you’ve woken a beast that’s now rattling the bars of its cage with its raucous V8 barking and taunting you to let it run. The gated shift lever – as mechanically perfect and elegant looking as any early Ferrari racing car – snicks easily into gear, and when you deign to put your foot in it, it’s as if your whole enthusiast world comes back into sharply defined focus right now.

That paragraph right there sums up my feelings 100% whenever I see (and hear) an R8. There are many super cars in the city I live that hibernate during the frosty winters, but when the sun comes out, many of them, including F430s and 911s aplenty to play. But I think none other turns my head and locks it with my soul and mind uttering in unison to myself "just wait patiently...one day man,...one day".

Could I be jaded? Perhaps. But if any car manufacturer has been that successful in making me lust for that automotive "high", I think Audi has done it, for now at least.

Furthermore, I was dismayed that BMW had abandoned one of the most focused, if not rather pretentious, mottos and instead adopted a rather bland and uninspired "Joy" motif. They had the right idea before that BMW is about cars, not trying to incorporate cars to create artificial "joy" in lives, get my drift?