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Princeton Audi - DO NOT USE FOR SERVICE

6.1K views 16 replies 11 participants last post by  2011r852  
#1 ·
Just wanted to post my recent experience with Princeton Audi in NJ:

When I bought my R8 there was a small blemish in the paint on the nose of the car and the clear bra had small damage. Size of blemish / damage was about the size of the nail on your smallest finger to provide some context. Dealer agreed to repair and replace clear bra at their cost and I purchased the car.

When I tried to set up an appointment with their service department they asked if I would bring it in the following Monday rather than the day I wanted to to allow them to set up an appointment with the body shop they use for R8s. I agreed to their date so that I could get the best repair possible.

I dropped by car off on June 3 to have the repair done and the Service Manager, Jeff went over the car with me and I had a couple of other minor things that needed to be repaired, nothing major. He told me at the time the car would be ready by Wednesday June 5.

I called the following afternoon to see how things were progressing and plan my pick up. When I called Jeff was not available, but a Service person told me that it would be an additional day as the body shop was taking the time to ensure the repair was perfect. I agreed another day was not a problem. Jeff then called me later in the afternoon to tell me that the clear bra would take them 2 days after they got the car back from the body shop and they wanted to let the paint cure before applying and they would need the car until Saturday. As I was planning to leave for a trip to Europe on Sunday and the weather was not particularly good that week I asked Jeff if they could kep the car an additional week if that would help them at all. He told me yes, and they even had a spare bay at the service center that was not being used that the car could be kept in.

A week goes by and I have not heard from Princeton Audi so I send an email on Thursday June 13 to set up my pick up for Saturday June 15, when I was returning from Europe. Below is the email I received in return to my question about my car being ready from my sales person:

I just spoke with Jeff. We should be getting your car back today. Jeff mentioned you had things you wanted him to check on with the car. As long as we get those things taken care of and we can get the clear bra reinstalled on your car, Saturday should be solid. I’ll know more throughout the day today so I’ll keep you posted.

They were supposed to have the car back a week prior to this, so I sent a follow-up email asking about that as well as raising a concern that I was told by Jeff that they needed 2 days for the clear bra and time for the paint to cure and now it seems that this was not happening at all. I also asked why no one contacted me as I left my cell number and simply asked they not call at odd hours given I would be in Europe, but told them any time in the morning for them was ok to call. This is the response I got from Jeff the Service Manager:

I just got in from a meeting. I talked to Alex about your concerns. Since we last talked the body shop I sent it to are Aluminum certified and they told me the temperature they bake the paint at we could put the clear bra on the following day. So that is no problem. I didn't call because I knew you were out of the country and I still have time to get this done. The delay in getting it back from the body shop faster was because they are very good and take their time. I am in the office if you would like to talk or you can email me. Let me know what else I can do. Thanks

I then got this email about 4 hours later on Thursday June 13:

The R8 is back, I called my clear bra guy and he had an emergency come up and wont be around till Monday. If he comes Monday it should be done by Tuesday evening. Is this ok with you. Thanks and sorry for any inconvenience .

To which I responded with:

No it is not OK with me. I just paid over $120k for a car that I can't drive. I had plans for a trip on Sunday that now i have to cancel. You have had the car 2 weeks for something that should only take days. It is absolutely ridiculous., there is no excuse.

Thanks for making me sorry first that I trusted the dealership to take care of the issue with this car after I purchased it and second for leaving it with your service department and trusting you would be able to complete the work.

I will be calling Audi of North America to make a formal complaint.


At this point I was really angry. The extra time was supposed to only allow them to relax the schedule a bit, not act as a new target completion date. In addition I had planned to take my daughter to an exotic car rally in our area in our new car on Father's Day this Sunday.

They then emailed me back to tell me they wanted to drive my freshly painted car, without a clear bra on the nose or hood at all at this pint over 50 miles to another place to have the clear bra installed and they might be able to have it done by Saturday. When I asked them how they planned to protect the paint for this drive they had no answer so I told them I would not give my permission for this drive.

There was some more back and forth, but the situation did not change, they still have my car and are now telling me it will be ready Tuesday evening June 18, so they will have had my car for 15 days for what was originally supposed to take 3 days according to the Service Manager when I dropped the car off. I let them choose the day I would drop the car off to make it easier for them as well.

I understand that sometimes things do not move according to plan, and a few extra days would have not been a problem, but 12 extra days, 4 times the original estimate is ridiculous and I now do not have my R8 on a beautiful weekend and will miss the car rally on Father's Day.

I strongly recommend that people steer clear of Princeton Audi and take their service business elsewhere.
 
#2 ·
Appreciate your frustration, but not sure I would tell others not to use them over a logistics issue. If it were gross negligence or dishonesty that might be different. If every business in America were disqualified for missing a deadline there would be no businesses in America.
 
#3 ·
Every dealership is going to make mistakes and disappoint customers every month of the year. It's just horrible when you are on the receiving end.
Just seems that the timing of this problem was very unfortunate given the plans for the car.

If they were rude and unhelpful then I can understand why you should steer clear. If not, then why not give them another chance. Next time they might go out of their way to make you happy given the problems you have experienced. They will always "owe you one".
 
#4 ·
Guys, understand your points, and of course there are times where every business does not meet customer expectations. At the core of being able to do this are really 5 key elements; People, Processes, Systems, Organization and your Service Offer. Many companies focus on working from the bottom on the list up, providing more services, trying to organize efficiently, putting new systems in place, etc. On the people side, which is the key touchpoint with your customer base they provide limited training and even less guidance and cultural drive.

That is a long explanation leading up to my point, which is at Princeton Audi there is a veneer of customer service, where they respond quickly once everything has gone wrong, but from the beginning there was not a chance they would get it right. Let's look at why; in the first place they set the expectation that if I worked with them on their schedule I could expect better and quicker results, so I did that. If I posted all the emails back and forth it would be more obvious that they had not set an appointment for my car with their body shop service provider, and it even appears they chose the shop after they had my car.

Now let's move past the first issue to the second, which is they service provider for the clear bra. Once they have my car back they now have an issue when their "guy" has an emergency. There is no back up process to ensure they can deliver if one person has an issue.


Then there is the issue with communication and setting expectations, which is core to how the people aspect of customer service operates. They continually set expectations they could not meet. There was when I dropped the car off, which they promised to have it back on Wednesday, then when I called it became later, then an email and later yet. I then let them keep the car an extra week and so on...

So when I look at the People and Process aspects of their customer service they have no chance to be successful. I stand by my recommendation, if you are in the general area I would recommend Flemington Audi for service, I have my wife's Q5 serviced there and there is a night and day difference in approach and execution. Just my opinion, but I can almost guarantee similar experiences for those choosing Princeton Audi, this is an area that I have some expertise in.
 
#9 ·
Apologies on your inconvenience but I would be seriously concerned for the paint not being able to cure properly.

Paint requires time to outgas, even if baked in an oven. The clear coat is especially in need of this and rushing to smother it with clear bra doesn't help.

Did you really pay $120k for a spider? That is a fantastic deal!
 
#12 ·
Finally got my car back yesterday. They actually "re-delivered" the car and had me pick it up at the sales showroom, which is at a different location than the service center. Car came out really good, just some minor bubbles under the clear bra that I believe will go away after the film fully sets and de-gases.

I will make a clear distinction here between their sales department and their service department. I would definitely buy another car from them, and in particular my sales guy Alex, but would not have my cars serviced there.

So happy to have my R8 back :cool:
 
#13 ·
I feel for you. I am in Raleigh, NC now but originally from the Princeton area and have stayed clear of this dealership for related issues. Cary Audi in NC has done an exceptional job for me, I know that does you no good but as a short tempered, critical guy it is wonderful when a service experiance fails to disappoint me.
Lastly, we, as a society, have become to "PC". When I say that I don't care what color you are,your sexual orintation or political affiliation... I mean basic respect. I don't believe we should be silent when loud cursing is heard at a family restaurant. It's not "o.k. to spit on the sidewalk, park in a hadicap spot/fire zone, flick a cigarette out the window- I think it's good to hold people and organizations to a higher standard provided we do the same for ourselves
 
#14 ·
we, as a society, have become to "PC". When I say that I don't care what color you are, your sexual orintation or political affiliation... I mean basic respect. I don't believe we should be silent when loud cursing is heard at a family restaurant. It's not "o.k. to spit on the sidewalk, park in a hadicap spot/fire zone, flick a cigarette out the window- I think it's good to hold people and organizations to a higher standard provided we do the same for ourselves
^^ Well said!!



(if not well spelled. Should I hold you to a higher standard on your posts? lol)
 
#15 ·
ah yes,the benefits of a classical education, my horrible spelling is exceeded only by my inability to type (and proof read)
 
#17 ·
I think communication is the key- for me it's often not what you do but rather how you do it- as a service business owner (non auto) I know we all to often make mistakes, however, it's how you handle those mistakes that defines you- it is a fun challenge to take the mistake that results in an annoyed customer and then turn it around to the point where they are thrilled because they realise that while mistakes are inevitable they can be made right, and then some

2011 R-8 5.2 m/t APR and sb
1996 Viper gts, '69 Camaro, '70 hemi cuda, '01 prowler, '70 Dodge Challenger, '70 Mustang mach 1, '72 K5 Blazer, '12 Jeep Wrangler....